Regardless of your niche market, there's a certain amount of SEO to be done. As of 2009, Google accounted for over 92% of all web searches. This means that there are hundreds of SEO companies operating in the US and other major markets. As a result, it's important to understand how search engines work in your particular market. A good SEO strategy involves learning what works best for Google, and optimizing your website to rank highly on their search engine. As part of the SEO process, you must pay attention to how Google interprets your website. The best way to ensure that you are generating quality content is to track your analytics. By tracking your results, you'll know how your strategy is working. For instance, if you're able to get 50% of your top 20 keywords to appear on the first page of Google within nine months, that's a great start. Alternatively, you can monitor your progress over time and adjust your strategy if you're not meeting your goals. The most important aspect of SEO is paying attention to how Google interprets your site. This means that you should make sure that you create relevant content that people will find useful. Using Google metrics and statistics, you can take advantage of your current momentum and build on it. In short, SEO is a vital part of marketing. You should make sure to use the data gathered from your Google Analytics to determine what strategy works best for your business. So, if you want to optimize your website for more visitors, start by analyzing how many people visit your site.