A crucial part of inbound marketing is lead generation. Lead generation is an integral part of the customer journey. It occurs when a visitor discovers a business via a marketing channel. They click on a call-to-action, which encourages the visitor to take a specific action, such as signing up for an email list. In return, the website visitor will be directed to a landing page that captures the lead's information. In order to get qualified leads, you must know your target audience. Identify your ideal customer and research the traits that make them buy your product or service. This will help you develop an effective marketing strategy to attract them. Moreover, you should develop a comprehensive marketing plan that will include a list of ways to reach them. You can also use traditional advertising and pay-per-click (PPC) advertising to attract new customers. After identifying your target audience, you must start implementing your marketing plan. As part of the lead generation process, you must first determine your target audience. To create an effective marketing plan, you must identify your ideal customer. Once you've defined your ideal customer, you need to know the types of products and services they need and want. This is possible only if you've done a thorough research about them and their habits. Ultimately, your success in the lead generation process depends on your leadership and the direction you're taking.